A profile picture of Grace Wijaya

Gisha Khare

Available for work

Marketing Analytics

Washington, D.C.

4:12 PM

Email

A profile picture of Grace Wijaya

Grace Wijaya

Available for work

Marketing Analytics

Washington, D.C.

4:12 PM

Email

A profile picture of Grace Wijaya

Gisha Khare

Available for work

Marketing Analytics

Washington, D.C.

4:12 PM

Email

About

I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.

Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.

My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.

About

I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.

Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.

My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.

About

I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.

Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.

My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.

About

I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.

Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.

My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.

Experience

Marketing Analyst Intern

May 2024 - June 2024

Automated Campaign Data Analysis and Competitor Analysis

Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.

Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.

Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.

Marketing Analyst Intern

May 2024 - June 2024

Automated Campaign Data Analysis and Competitor Analysis

Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.

Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.

Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.

Marketing Analyst Intern

May 2024 - June 2024

Automated Campaign Data Analysis and Competitor Analysis

Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.

Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.

Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.

Marketing Analyst Intern

May 2024 - June 2024

Automated Campaign Data Analysis and Competitor Analysis

Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.

Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.

Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.

Marketing Specialist Intern

June 2024 - Aug 2024

Email Marketing and Content Generation

Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.

Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.

Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.

Marketing Specialist Intern

June 2024 - Aug 2024

Email Marketing and Content Generation

Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.

Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.

Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.

Marketing Specialist Intern

June 2024 - Aug 2024

Email Marketing and Content Generation

Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.

Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.

Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.

Marketing Specialist Intern

June 2024 - Aug 2024

Email Marketing and Content Generation

Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.

Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.

Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.

Unit Manager

October 2020 - May 2023

Established a High-Impact Independent Collections Agency

Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.

Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.

Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.

Unit Manager

October 2020 - May 2023

Established a High-Impact Independent Collections Agency

Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.

Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.

Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.

Unit Manager

October 2020 - May 2023

Established a High-Impact Independent Collections Agency

Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.

Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.

Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.

Unit Manager

October 2020 - May 2023

Established a High-Impact Independent Collections Agency

Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.

Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.

Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.

Education

MS in Marketing Analytics

Aug 2023 - Dec 2024

  • Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis

  • Awarded Terrapin Scholarship 2023

MS in Marketing Analytics

Aug 2023 - Dec 2024

  • Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis

  • Awarded Terrapin Scholarship 2023

MS in Marketing Analytics

Aug 2023 - Dec 2024

  • Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis

  • Awarded Terrapin Scholarship 2023

MS in Marketing Analytics

Aug 2023 - Dec 2024

  • Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis

  • Awarded Terrapin Scholarship 2023

Master of Business Administration

May 2018 - Mar 2020

  • Specialization: International Business & Marketing

  • Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.

  • Executive Member of Conduit of International Affairs

Master of Business Administration

May 2018 - Mar 2020

  • Specialization: International Business & Marketing

  • Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.

  • Executive Member of Conduit of International Affairs

Master of Business Administration

May 2018 - Mar 2020

  • Specialization: International Business & Marketing

  • Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.

  • Executive Member of Conduit of International Affairs

Master of Business Administration

May 2018 - Mar 2020

  • Specialization: International Business & Marketing

  • Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.

  • Executive Member of Conduit of International Affairs

Projects

Automated Campaign Data Analysis and Competitor Analysis

This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.

Automated Campaign Data Analysis and Competitor Analysis

This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.

Automated Campaign Data Analysis and Competitor Analysis

This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.

Automated Campaign Data Analysis and Competitor Analysis

Aug 2023 - Dec 2024

This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.

Pharmaceutical Brand Performance: Paid Search Insights

This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.

Pharmaceutical Brand Performance: Paid Search Insights

This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.

Pharmaceutical Brand Performance: Paid Search Insights

This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.

Pharmaceutical Brand Performance: Paid Search Insights

May 2018 - Mar 2020

This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.

Skills

SAS, R, Python

SAS, R, Python

SAS, R, Python

SAS, R, Python

Canva, Vyond, Asana

Canva, Vyond, Asana

Canva, Vyond, Asana

Canva, Vyond, Asana

SQL, Tableau

SQL, Tableau

SQL, Tableau

SQL, Tableau

Microsoft Suite (Excel, Word, PowerPoint)

Microsoft Suite (Excel, Word, PowerPoint)

Microsoft Suite (Excel, Word, PowerPoint)

Microsoft Suite (Excel, Word, PowerPoint)