About
I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.
Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.
My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.
About
I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.
Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.
My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.
About
I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.
Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.
My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.
About
I am Gisha Khare, a passionate marketing professional with a keen interest in marketing analytics, brand marketing, and a flair for creativity. Currently, I am pursuing an MS in Marketing Analytics from the University of Maryland - Robert H. Smith School of Business.
Throughout my journey, I've honed my skills in marketing strategy, data analytics, and content creation. My experience spans various areas, including data-driven analysis of brand performance, social media marketing, and influencer marketing. Previously, I have established impactful campaigns in debt management that have driven business growth.
My interests lie in branding and building brand narratives where I can directly see the impact of my decisions on both the business and consumer ends. As I pursue my MS in Marketing Analytics, I've come to appreciate the importance of data and technology in marketing. I am intrigued by the creative aspect of storytelling through data and aim to work at the intersection of creativity, analytics, and purpose, shaping compelling brand narratives that resonate with audiences.
Showcase
Experience
Automated Campaign Data Analysis and Competitor Analysis
Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.
Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.
Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.
Automated Campaign Data Analysis and Competitor Analysis
Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.
Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.
Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.
Automated Campaign Data Analysis and Competitor Analysis
Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.
Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.
Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.
Automated Campaign Data Analysis and Competitor Analysis
Automated campaign data analysis (CTR data across attributes from AdSkate) using LLM (GPT-4o) prompt chaining to identify customer segments, create customer personas and recommend targeted ad attributes, resulting in improved campaign targeting.
Generated formatted summary reports based on this data analysis, enhancing the clarity of marketing insights for clients.
Automated the analysis of competitor’s creatives (from Semrush’s AdClarity) using LLM (GPT-4o) prompt chaining, comparing creative attributes across brands to highlight key similarities and differences, leading to refined competitive strategies.
Email Marketing and Content Generation
Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.
Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.
Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.
Email Marketing and Content Generation
Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.
Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.
Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.
Email Marketing and Content Generation
Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.
Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.
Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.
Email Marketing and Content Generation
Created video content and infographics, collaborating closely with intelligence teams to contribute to a cohesive visual communication strategy.
Developed compelling storytelling techniques to enhance product effectiveness and drive engagement.
Conducted A/B testing of email campaigns via Mailchimp and analyzed results to optimize email content.
Established a High-Impact Independent Collections Agency
Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.
Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.
Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.
Established a High-Impact Independent Collections Agency
Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.
Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.
Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.
Established a High-Impact Independent Collections Agency
Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.
Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.
Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.
Established a High-Impact Independent Collections Agency
Built and led a team of 7 team leaders and 250 customer support staff, generating INR 1 million in monthly revenue and exceeding annual debt collection targets by 6%.
Developed online training modules using Vyond and implemented streamlined processes for recruitment, training, and technical support, boosting team performance and operational efficiency.
Conducted in-depth Voice Bot campaign data analysis, optimizing campaigns for efficiency gains.
Education
MS in Marketing Analytics
Aug 2023 - Dec 2024
Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis
Awarded Terrapin Scholarship 2023
MS in Marketing Analytics
Aug 2023 - Dec 2024
Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis
Awarded Terrapin Scholarship 2023
MS in Marketing Analytics
Aug 2023 - Dec 2024
Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis
Awarded Terrapin Scholarship 2023
MS in Marketing Analytics
Aug 2023 - Dec 2024
Coursework: Marketing Strategy, Marketing Research, Marketing Analytics for Consulting, Data Science for Customer Analytics, CRM Analytics, Digital Analytics, Customer Analysis
Awarded Terrapin Scholarship 2023
Specialization: International Business & Marketing
Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.
Executive Member of Conduit of International Affairs
Specialization: International Business & Marketing
Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.
Executive Member of Conduit of International Affairs
Specialization: International Business & Marketing
Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.
Executive Member of Conduit of International Affairs
Specialization: International Business & Marketing
Summer Intern (Sales & Marketing) at Bajaj Finance Ltd.
Executive Member of Conduit of International Affairs
Projects
Automated Campaign Data Analysis and Competitor Analysis
This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.
Automated Campaign Data Analysis and Competitor Analysis
This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.
Automated Campaign Data Analysis and Competitor Analysis
This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.
This project automates the analysis of campaign data and competitor ad creatives using Generative AI, specifically LLM (GPT-4o) prompt chaining, to enhance marketing strategies.
Pharmaceutical Brand Performance: Paid Search Insights
This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.
Pharmaceutical Brand Performance: Paid Search Insights
This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.
Pharmaceutical Brand Performance: Paid Search Insights
This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.
This project involved analyzing the paid search performance of three pharmaceutical brands using Google Analytics data to optimize digital marketing efforts.
Skills
SAS, R, Python
SAS, R, Python
SAS, R, Python
SAS, R, Python
Canva, Vyond, Asana
Canva, Vyond, Asana
Canva, Vyond, Asana
Canva, Vyond, Asana
SQL, Tableau
SQL, Tableau
SQL, Tableau
SQL, Tableau
Microsoft Suite (Excel, Word, PowerPoint)
Microsoft Suite (Excel, Word, PowerPoint)
Microsoft Suite (Excel, Word, PowerPoint)
Microsoft Suite (Excel, Word, PowerPoint)
Contact
Email:
Email:
Email:
Email:
Linkedin:
Linkedin:
Linkedin:
Linkedin: